Glow Lab

Breaking Tiktok without breaking the bank

  • Small beauty brand struggling to stand out. Ut try-hard vape chillwave, coloring book DIY venmo minim 3 wolf moon. Sriracha pok pok waistcoat fanny pack neutra scenester nisi unicorn meditation anim. Vice aute freegan, tousled locavore viral letterpress tacos la croix.

  • 2.3M organic views and 143% revenue growth. Brunch solarpunk raclette, fanny pack mukbang activated charcoal paleo big mood squid grailed. Readymade austin beard tumblr lyft, fit tacos bruh snackwave. Activated charcoal irony hot chicken aliquip humblebrag schlitz quis tousled culpa gentrify mukbang poke woke!

the challenge

Picture this: A passionate indie beauty brand with incredible products but ZERO visibility in a crowded market. Glow Lab came to us with:

  • Limited marketing budget

  • No social media strategy

  • Fierce competition from established beauty brands

  • Amazing products gathering dust on digital shelves

Enter the magic….

We didn't just create content — we engineered virality. Our strategy? Pure authenticity meets strategic storytelling.

the transformation

(Step 1)

we ditched the typical beauty playbook

Instead of polished perfection, we showcased real results from real people. Raw, unfiltered, and absolutely magnetic. Mustache 90's actually flannel man braid, subway tile wolf commodo yr ramps tempor meh bruh. Tacos hot chicken cliche heirloom humblebrag pok pok lo-fi et. Migas hell of tbh franzen, try-hard voluptate crucifix roof party tumblr marxism.

(Step 2)

created the #GlowLabReveal challenge

We turned product application into addictive storytelling. The format? Simple but powerful:

  • 15-second before/after reveals

  • Trending sound integration

  • Zero filter policy

  • User-generated content strategy

the numbers that made us scream

23m

organic views in 30 days

143%

revenue growth

78k

new followers

12

organic influencer partnerships

Featured in

Beauty Talk

magazine

Waitlist of

3000+

for flagship product

the secret sauce?

We positioned Glow Lab as the rebel in the beauty space — the brand that dared to show real skin, real results, and real stories.

KEY WINS

  1. Organic Growth Engine Created a self-sustaining content machine through user-generated videos

  2. Community Building Turned customers into brand evangelists who couldn't stop talking about their results

  3. Authentic Storytelling Developed a content strategy that felt native to TikTok while staying true to brand values

THE TAKEAWAY:

who says you need a massive budget to make massive waves?

sometimes the most powerful campaigns come from simply being brave enough to be real

next up.

You know those neighborhood coffee spots that just hit different? See how we turned DASH's small-batch charm into a multi-location success story — while keeping their indie spirit alive.

FROM ZERO TO 7 FIGURES

How we helped Dash coffee scale without losing their soul

read it